Snapchat has outgrown other social media platforms to be a leading platform allowing the users to reach out to others across the globe. In the modern era, Snapchat is not all about capturing the picture-perfect moments. It is more about communicating with the wider range of human emotions –not just what might appear perfect or pretty.
Evolution of Snapchat
Evan Spiegel –the CEO & Co-founder of Snapchat released a blog post on the Snap Inc. –as it was named back in the year 2012. On the Snap Inc. platform, the users were only allowed to post photographs and this platform used to run only on the iOS platforms. Since the time of the first-ever blog by Evan Spiegel, Snapchat has managed to ensure making a huge impact on the overall global content marketing and the social media.
Instant and social messaging has become the norm since the inception of Snapchat. In fact, since Snapchat has made its arrival on the social media platform, other platforms like Instagram and Facebook started launching their own versions of some of the most popular features of Snapchat. Given the rising popularity of Snapchat, it is predicted that the existing competition will only continue growing between Snapchat and the other famous social media platforms out there.
History of Snapchat
2011: Launching of Snapchat, then Picaboo
Spiegel along with his co-founder of Snapchat –Bobby Murphy, told Forbes that they had met at Stanford University. It was then they went forward with the creation of Picaboo –the very first version of Snapchat in the year 2011. With the help of Picaboo, they wanted to create an application through which the users were able to send photos that would later on disappear.
2012: The Arrival of the Videos
In October 2012, Snapchat for the Android platform was launched on the Google Play store. This helped the platform in increasing its overall user base. By December the same year, the Snapchat users were able to send over 50 million photos on a daily basis. At the same time, the app rolled out its innovative update that allowed the users to upload 10-second videos as well.
2013-2014: Stories & Chats
In October 2013, Snapchat launched the concept of adding Stories –a short narration of the snaps that lasted for around 24 hours. In the year 2014, Snapchat took a step further by launching the Chat features that allowed the users to interact with each other through the app.
This is how the world-famous app Snapchat evolved!