An Innovative Business Idea for 2020

We live in a highly digitized world. Every day, new online businesses keep coming up around the globe. The online market is brimming with various startup as well as seasoned business ventures –all with a single motive to earn maximum profits from the end users. Over the years, new online business ideas keep coming up with the aim of delivering high-end customer experiences to the online visitors.

If you are looking forward to starting out a new online business, there are chances that you must have exhausted out of them. This is because there exists potentially something relative to any idea that comes up in mind. However, there are a few areas that are still untouched by the online business scenario. Here are some of the fresh online business ideas that will play a major role in the people’s lives all across the world in the coming years:

  • Online Customized Tailoring Business: There is no denying the fact that people all across the globe are increasingly becoming conscious of their overall looks. As such, they are in the constant search for the best-fitting and the most fashionable clothes that complement their overall appearance. Understanding this rising need, the apparel stores all over have already commenced offering a series of online services that aim at delivering perfect fits to the online buyers. This is the reason online custom tailoring business is on the rise and various leading clothing platforms are already diving into this field. These platforms allow the buyers to customize the clothes as per their preferences –as per the personal size, style, color, and fabric.

 

  • Ondemand Service Marketplace: The on-demand online services are gaining a huge impetus in the recent times. The world that we live in is a hectic one and there is no time left for self-care in the busy schedules of life & work. As such, the on-demand services including laundry services, salon, cooking, baby-sitting, and so more are becoming popular day by day. Owing to the existence of the huge need for such a marketplace, there are higher chances of the online websites penetrating into this business scenario.

 

  • Online Appointment & Professional Searching Marketplace: It is extremely difficult & time-consuming to stand in line for hours at your doctor’s appointment. At the same time, if you are seeking for an appointment at some other professional service, it is quite difficult to avail the services in a timely manner. Towards addressing this global problem, the business ventures are nowadays coming up with professional searching & appointment-making marketplace to help the end users. These platforms not only serve as reliable online directories of the list of services in the given niche, but also help in confirming the reliability of services offered by a particular online service provider.

Look up for these innovative business ideas to start your own online business.

The Story of Digifly Marketing

Digifly Marketing was formed in 2012 by Luke Van Der Veer, a New York native and successful entrepreneur.  Based in New York City, the company provides search engine optimization services, website design & development, Facebook advertising, and Google ad management to clients in 27 states.  Despite only existing for 7 years officially, the talented group of individuals behind Digifly Marketing have more than 135 years of experience between them in the areas of advertising, e-commerce, franchising, internet marketing, sales, search engine optimization, and web design.

The story of Digifly Marketing revolves mainly around its founder, Luke Van Der Veer.  He graduated summa cum laude from the State University of New York at Albany with an MBA and began working at General Electric directly out of school.  6 months into his tenure at GE, Luke flew to Las Vegas for an international business conference and was planning to stay a few extra days for vacation.  During the conference, he met 9 of his future employees through networking.  As Luke puts it, “It’s tough to find people with an entrepreneurial fire who are willing to put in the work…It’s sweat equity.  But, when you speak with them, you know.  And whether it was accidental or fate, we we’re all in the right place at the right time.”  Shortly after his trip, Luke returned to New York and formed the LLC.  While working full-time, he used Skype and Whatsapp to keep in touch with his team and began building Digifly Marketing.

Each member of the team had a role to play, mostly in fulfilling client needs.  3 of the employees handled research and reporting, 4 built websites, 2 managed link building, and Luke brought in the clients.  Luke had established standard operating procedures for each task to make the process easy to learn and repeatable. To find clients, he started by targeting profitable niches in large cities and using a virtual assistant to email all the companies not ranking near the top of the search results for their primary keywords.  He would then schedule sales calls during his lunch breaks, after hours, and on weekends.  Despite having limited sales experience, he averaged a 30% closing rate.  After 2.5 years Luke resigned from GE, moved to New York City and began working full-time at his agency.

Unlike most SEO firms, Digifly Marketing is very upfront about their service and what it entails.  Even the pricing is more straightforward; there are no hidden fees and no upselling. Multiple review sites and our own interviews point to an overall quality service that delivers as promised, which frankly, is hard to find.  Their management style is unique as well – very hands-off.  You hire them to get your business ranked higher and they get it done without bothering you.  However, the most impressive thing about the company is the personal touch.  Most often, you’ll be in contact directly with Luke, and he’s very responsive to emails and calls during business hours.

If you’re struggling to find new customers or are just sick of watching your competitors succeed online, it’s time to do something about it.  Contact the Digifly Marketing team and tell them about your business.  You’d be surprised what you’ll learn on that phone call.  And who knows, maybe you’ll talk to Luke.

Latest Google Algorithms & SEO Trends 2018

Google algorithms keep changing every now & then. As technical as they might get, there are times when the high-end Google algorithms also get beaten up due to certain flaws. Recently in 2010, Google was highly criticized by the global media for increasing the overall amount of content clutter in its search results. As such, soon after, Google released the Google Panda update which was particularly aimed at removing low-quality & spammy content from the search results.

Whether or not some kind of knowledge-based trusting algorithm or method might be enough towards combating the fake news, it is clear that Google is keen on making its truthfulness as a matter of ranking factor. With the recent updates to the Google’s algorithms, there are some top SEO trends that you can expect in the coming times:

  • Featured Snippets & Voice Search will Grow Hand in Hand: A recent study reveals that around 5 queries with respect to mobile searches come from voice search. This number is however, likely to increase with the advent of Google Assistance-enabled technology & devices like Google Home –which continues to rise in popularity. As the voice searching technology grows, you can expect observing an increase in the usage of featured snippets as Google sources its voice search results from the same. If the given trend continues, featured snippets might have to start competing with the topmost organic listing if your site wishes to get noticed.

 

  • AI (Artificial Intelligence) Will be Powering More Aspects of the Search Engine: Since the world’s introduction to RankBrain, several aspects of Google search results have changed significantly. RankBrain is the machine learning AI (Artificial Intelligence) system by Google which is aimed at helping the search engine in processing the given search results. Since its launching 2 years back, RankBrain has advanced itself from searching around 15 percent of the search queries to nearly all of them.

 

The overall interest of Google in Artificial Intelligence tends to extend much more than RankBrain. However, Google has also come up with the latest Cloud Vision API –which is known to be capable of recognizing several objects. Definitely, Google tends to possess a wide range of high-end machine learning capacity such that it is now considering selling its own range of products. However, more interestingly, Google is on the verge of building an AI (Artificial Intelligence) system that overpowers the imagination of the humans all over.

 

  • Mobile-First Indexing: Google recently announced that mobile searches have finally surpassed the overall desktop searches on the Google’s search engine. Just last year, BrightEdge claimed that around 57 percent of the overall traffic amongst its clients was from the mobile devices instead of the desktop systems. As a response to this gradual change in the user behavior, Google is on the verge of introducing “mobile first indexing”. This implies that Google will be creating & ranking the overall search listings on the basis of the mobile version of the given content. This will be applicable for the listings that are available for the desktop users as well.

 

  • Mentions without Links: Recently, Bing has confirmed that they practice tracking the unlinked brand names or mentions and make use of them as a ranking signal. Similarly, a particular Google’s patent claimed that Google might be doing this as well in the coming times. As Artificial Intelligence (AI) is beginning to play a major role in the overall ranking scenario, it is not unlikely to expect the use of “linkless” mentions of the given type to begin playing a major role in the overall search rankings of different web portals.

 

The tricks used for earning the brand mentions are no different from the tricks that are used for earning the links. However, as the total number of people who would be mentioning brands tends to be much higher than the total number of people who would be linking to them, this trick could offer an excellent boost for the small-scale brands out there that might be falling below the earning press threshold.

 

  • Rise of the Manipulative Guest Posting Trend: Last year, Google had warned the webmasters across the globe that utilizing the method of article marketing as a major link-building trick turns out to be against the guidelines & might result in a hefty penalty. As this piece of knowledge is well known in any reputed SEO community, the announcement made by Google is likely signaling that a recent algorithm update might target manipulative guest posting to be on the trends in the coming times.

Look out for more on the latest SEO trends!