Free Marketing Ideas from the Owner of Sarah’s Flowers

One common presumption is that marketing your business should cost you a ton of money. But there are a lot of ways to do an affordable marketing campaign that really works. Here are just some of the marketing ideas that are free or will cost you close to nothing.

  1. Utilize social media to your advantage

Social media is a popular thing and you need to use that to your advantage. Social media marketing has proven to be one of the most effective and cost-efficient method of attracting and retaining your customers. All you need is a good internet connection, your time, some creative content, and you are good to go – no need to spend a huge amount of money.

How do you market your business using social media? One idea is you can set up a blog and publish free and amazing content that people will surely go back to. Promote your business and give it enough exposure through your blog. Build a community for your customers and create a welcoming and engaging atmosphere. Reach out to your customers in real time. Initiate online contests or giveaways. The marketing possibilities with social media is boundless – get creative and be fearless.

  1. Create valuable and shareable online content

Create online content that your target market will be interested in and will also share on their social media profiles such as tutorial or instructional videos and infographics. Include your business name and logo on these materials so people can trace it back to your website.

  1. Set up photo booths at events and tag people on social media

Given that you have some photography skills up your sleeves, you can definitely set up a photo booth at events or even roam around and take photos of the attendees. Ask for their name and tag them on social media; or to drive even more traffic, give them your business card and tell them that they can check out their photos in your Facebook page. Watermark their photos with the name and the logo of your business so that you can also advertise to their online friends.

  1. Get active within your community

For businesses with physical locations, try connecting with your surrounding community by being active in the local events. Distribute some small tokens during these events, like foldable fans with printed name and logo of your business during noontime parades. Keep abreast of your local events and participate in them with the goal of promoting your business.

  1. Collaborate with other businesses

Team up with other businesses around your area to double your reach. Come up with promo schemes in partnership with the other businesses. For example, if a customer spends a certain amount in your shop, they are then entitled for a discount at the other shop, and vice-versa. Or, if a customer buys something at the other shop, he/she will then get a freebie at your shop. It’s your pick!

  1. Ask for a review from your satisfied customers

If you are certain that a customer is satisfied with your products or services, ask them right away for a good review on your website or on other popular and well-trusted review sites. Most of your happy customers will not mind to do the favor.

  1. Design unique and fun business cards / flyers

A lot of people can easily throw away common-looking business cards and flyers – so make sure that yours is something unique and fun. Do not underestimate anything that you give out as it may just generate enough curiosity and exposure for your business.

  1. Have you heard of business awards?

Do some research for any awards given in your industry and try applying for these. Some awards do require you to spend money so carefully select one that will not be too costly for you but will still give your business enough exposure to your target market.

An Innovative Business Idea for 2020

We live in a highly digitized world. Every day, new online businesses keep coming up around the globe. The online market is brimming with various startup as well as seasoned business ventures –all with a single motive to earn maximum profits from the end users. Over the years, new online business ideas keep coming up with the aim of delivering high-end customer experiences to the online visitors.

If you are looking forward to starting out a new online business, there are chances that you must have exhausted out of them. This is because there exists potentially something relative to any idea that comes up in mind. However, there are a few areas that are still untouched by the online business scenario. Here are some of the fresh online business ideas that will play a major role in the people’s lives all across the world in the coming years:

  • Online Customized Tailoring Business: There is no denying the fact that people all across the globe are increasingly becoming conscious of their overall looks. As such, they are in the constant search for the best-fitting and the most fashionable clothes that complement their overall appearance. Understanding this rising need, the apparel stores all over have already commenced offering a series of online services that aim at delivering perfect fits to the online buyers. This is the reason online custom tailoring business is on the rise and various leading clothing platforms are already diving into this field. These platforms allow the buyers to customize the clothes as per their preferences –as per the personal size, style, color, and fabric.

 

  • Ondemand Service Marketplace: The on-demand online services are gaining a huge impetus in the recent times. The world that we live in is a hectic one and there is no time left for self-care in the busy schedules of life & work. As such, the on-demand services including laundry services, salon, cooking, baby-sitting, and so more are becoming popular day by day. Owing to the existence of the huge need for such a marketplace, there are higher chances of the online websites penetrating into this business scenario.

 

  • Online Appointment & Professional Searching Marketplace: It is extremely difficult & time-consuming to stand in line for hours at your doctor’s appointment. At the same time, if you are seeking for an appointment at some other professional service, it is quite difficult to avail the services in a timely manner. Towards addressing this global problem, the business ventures are nowadays coming up with professional searching & appointment-making marketplace to help the end users. These platforms not only serve as reliable online directories of the list of services in the given niche, but also help in confirming the reliability of services offered by a particular online service provider.

Look up for these innovative business ideas to start your own online business.

The Story of Digifly Marketing

Digifly Marketing was formed in 2012 by Luke Van Der Veer, a New York native and successful entrepreneur.  Based in New York City, the company provides search engine optimization services, website design & development, Facebook advertising, and Google ad management to clients in 27 states.  Despite only existing for 7 years officially, the talented group of individuals behind Digifly Marketing have more than 135 years of experience between them in the areas of advertising, e-commerce, franchising, internet marketing, sales, search engine optimization, and web design.

The story of Digifly Marketing revolves mainly around its founder, Luke Van Der Veer.  He graduated summa cum laude from the State University of New York at Albany with an MBA and began working at General Electric directly out of school.  6 months into his tenure at GE, Luke flew to Las Vegas for an international business conference and was planning to stay a few extra days for vacation.  During the conference, he met 9 of his future employees through networking.  As Luke puts it, “It’s tough to find people with an entrepreneurial fire who are willing to put in the work…It’s sweat equity.  But, when you speak with them, you know.  And whether it was accidental or fate, we we’re all in the right place at the right time.”  Shortly after his trip, Luke returned to New York and formed the LLC.  While working full-time, he used Skype and Whatsapp to keep in touch with his team and began building Digifly Marketing.

Each member of the team had a role to play, mostly in fulfilling client needs.  3 of the employees handled research and reporting, 4 built websites, 2 managed link building, and Luke brought in the clients.  Luke had established standard operating procedures for each task to make the process easy to learn and repeatable. To find clients, he started by targeting profitable niches in large cities and using a virtual assistant to email all the companies not ranking near the top of the search results for their primary keywords.  He would then schedule sales calls during his lunch breaks, after hours, and on weekends.  Despite having limited sales experience, he averaged a 30% closing rate.  After 2.5 years Luke resigned from GE, moved to New York City and began working full-time at his agency.

Unlike most SEO firms, Digifly Marketing is very upfront about their service and what it entails.  Even the pricing is more straightforward; there are no hidden fees and no upselling. Multiple review sites and our own interviews point to an overall quality service that delivers as promised, which frankly, is hard to find.  Their management style is unique as well – very hands-off.  You hire them to get your business ranked higher and they get it done without bothering you.  However, the most impressive thing about the company is the personal touch.  Most often, you’ll be in contact directly with Luke, and he’s very responsive to emails and calls during business hours.

If you’re struggling to find new customers or are just sick of watching your competitors succeed online, it’s time to do something about it.  Contact the Digifly Marketing team and tell them about your business.  You’d be surprised what you’ll learn on that phone call.  And who knows, maybe you’ll talk to Luke.